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Top 7 digital marketing trends in 2022-23


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Top 7 digital marketing trends in 2022-23

Importance of current trends in digital marketing

Digital marketing is one of the most important aspects of marketing in the modern world. By utilizing digital platforms, businesses can reach a wider audience more easily and at a lower cost than traditional marketing methods. Additionally, digital marketing allows businesses to track and measure the success of their marketing campaigns, making it an essential tool for any business looking to stay ahead of the competition. By utilizing latest trends in digital marketing you can get ahead of your competition and give benefit to your brand identity.

digital marketing trends

Digital marketing is constantly evolving. As new technologies and platforms emerge, so do new trends. Here are 7 digital marketing trends that are expected to dominate in 2022-23:

Social media content

Virtual events

Influencer marketing


Video marketing

Content is still king

Harnessing the power of data

Social media content

As a business owner, you know that social media is a powerful tool to reach new customers and grow your brand. But what kind of content should you be sharing on your social media channels?

Here are a few tips:

-Share interesting and relevant content that will engage your audience. This could include blog posts, infographics, images, or even video content.

-Make sure your content is shareable, so that your followers can share it with their own networks.

-Think about what kind of content will generate the most interaction and conversation. This could be a contest, a poll, or a Q&A.

-And finally, don’t forget to promote your own products and services from time to time!

Virtual events

Virtual events are becoming increasingly popular as technology improves and more people are comfortable communicating online. There are many benefits to hosting a virtual event, including increased reach, lower costs, and greater flexibility.

When planning a virtual event, it is important to consider the format and platform that will best suit your goals and audience. There are many options available, so it is important to do your research and choose the one that will work best for you. You will also need to promote your event and generate interest among potential attendees.

With careful planning and execution, a virtual event can be a successful and cost-effective way to reach your target audience.

Influencer marketing

As digital marketing continues to grow and evolve, so does the role of influencers. Influencer marketing is a form of social media marketing that uses endorsements and product placements from influencers—people who have a large following on social media—to promote a brand or product.

While influencer marketing can be an effective way to reach a large audience, it’s important to consider the type of influencer you’re working with and make sure their values align with your brand. You also want to be sure that you’re providing value to the influencer and their followers, as this will help create a lasting relationship.


Personalisation is all about making your customer feel special. It’s about creating a connection with them and showing that you understand their needs. By personalising your service, you can make your customer feel valued and appreciated. This will encourage them to keep coming back to you, and recommend you to others.

Video marketing

Video marketing is one of the most effective ways to reach your target audience. It allows you to connect with your customers on a personal level and share your message in a way that is both engaging and visually appealing. When used correctly, video marketing can be an incredibly powerful tool to grow your business.

Content is still king

Content is still king when it comes to online marketing. This is because potential customers are always looking for information that is relevant to their needs, and content that is well-written and informative will always be the best way to attract and retain attention. In addition, search engines continue to prioritize content when determining ranking, so a strong content strategy is essential for any business that wants to be visible online.

Harnessing the power of data

In a world where big data is becoming increasingly important, harnessing its power is essential for businesses to stay ahead of the competition. By understanding and utilizing data, businesses can make better decisions, improve efficiency, and gain a competitive edge.

To harness the power of data, businesses need to first understand what data is available and how it can be used. They need to identify the most important data sets and know how to collect, clean, and analyze them. Once they have a good foundation, they can start to use data to improve their operations.

Data can be used to improve everything from marketing to product development. By understanding their customers better, businesses can create more targeted and effective marketing campaigns. They can also use data to improve their products and services, making them more likely to meet customer needs and exceed expectations.

SANSOM CONSULTING Digital Marketing Agency

There are many benefits to working with a marketing agency, but Sansom Consulting Marketing Agency (sansomconsulting.net) offers a few key advantages. First, we have a team of experienced professionals who can develop and execute a marketing strategy that is tailored to your business. Second, we have a proven track record of helping businesses grow and reach their goals. Finally, we are committed to providing excellent customer service and developing long-term relationships with our clients. If you are looking for a marketing agency that can help your business grow, Sansom Consulting Marketing Agency is the right choice.

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